A very good attempt.People like Chetan bagat use the media intelligently to market their novels. It proves to be very effective. Hope you watched his interview in NDTV Profit. He feels pricing the book equal to the average movie ticket rate is a smart technique. ie., from Rs.100 to 150 and it increases the selling to the next level. You agree sir? We appreciate a lot these kind of promotions and believe they will increase the reading population in Tamil.
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