"Today self-improvement books are a big hit. I get 90 per cent of my revenue from that genre. Earlier these books were only translations of self-improvement celebrities in the West, but today we have Hindu Sadhus jumping on the bandwagon, and that has helped us." On book design and layout boosting sales, he has no second opinion. "Today's Tamil books are on a par with international books. The front cover, page design, font and package - all have undergone a sea change, thanks to the advent of computers," he says.
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